The Brief for Seedlip

How do you take a relative newcomer to the F&B sector – a disruptor making a name for themselves – and reposition them as a nature company at the forefront of the fight against the climate crisis?

Approach

For Seedlip: We Are Nature, the initial creative that drove much of how we would come to execute this project, centred around a single word. Connection. The idea that we are connected to the planet and the choices we make can have an impact.

The Result

The result was a campaign driven by a “Hero” film setting out Seedlip’s mission statement. This creative approach then influenced much of our subsequent video assets, including a 30” BVOD commercial, vertical and square social assets (for the US and UK markets), web banner,s and OOH campaign assets.

In collaboration with RD Content.